Hi, I’m Kateri.   

With a blend of creativity and strategy, I’ve shaped impactful marketing campaigns and compelling content across diverse industries. As a copywriter, director of marketing, and media relations expert, I’ve driven fan engagement at NCAA tournaments and crafted award-winning media campaigns. My expertise spans copywriting, social media management, creative strategy and more. Dive into my portfolio to see how I can bring your vision to life-let’s connect!

Social Media

  • Story for internal and external audiences about the partnership between the U.S. Strategic Command and UNL. Read on Nebraska Today.

  • Press release announcing a vital hire to support student-athletes' mental health. Read on Omavs.

  • A newsletter sent out to thousands of stakeholders, sharing updates and stories relating to food science in Nebraska. Read the newsletter here.

  • Copy written for The Civility Effect campaign book, Which won second nationally in the PRSA Bateman Case Study Competition

  • You can view copy I've written on my social media page or at https://gondola.cc/KatHartman3. I'm happy to elaborate on the strategy behind certain posts and captions!

Copywriting

Resume

EDUCATION  

University of Nebraska–Lincoln, Lincoln NE

Bachelor of Journalism: Advertising and public relations, journalism Minor: English 

Graduate-Level Certificate: Social media and public relations

RELEVANT EXPERIENCE 

Director of Marketing and Promotions University of Nebraska Omaha Athletics April 2023-present

·       Write and edit all digital content copy and co-create social media strategy and visual content in high stakes environments such as NCAA tournaments, world-record breaking events, and crucial donor events

·       Lead the UNO Athletic department’s marketing and communication team through ideating and executing top of the line creative media including videos, graphics, social media, new brand guidelines, etc. to grow the Omaha Athletics brand resulting in resulting in a consistently above average engagement rate of 7% and a steady increase in followers

·       Create and implement integrated marketing communications plans for the department and ticketed sports especially relating to ticket sales, game experience, community engagement, social media, and email campaigns resulting in more than five sellouts and increased fan engagement

Copywriter/Media Relations Associate University of Nebraska–Lincoln Oct. 2019-April 2023

·       Collaborated with University of Nebraska–Lincoln experts, communications colleagues, and our creative team to ideate integrated media campaigns and create deliverables such as presentations, events, and visual media

·       Wrote, edited, and reported on the success of internal news, press releases, and marketing copy within set deadlines to promote the University of Nebraska–Lincoln 

·       Coordinated media efforts pitches resulting in earned media coverage from the AARP, Inside Higher Ed, and more 

 

Copywriter/Campaign Coordinator University of Nebraska–Lincoln Bateman Competition Team Oct. 2020-May 2021 

·       Conceptualized, implemented and evaluated a national award-winning campaign to promote civility in public discourse 

·       Created and edited posts and copy for The Civility Effect’s Facebook, Instagram, and Twitter accounts and a campaign book

·       Assisted with and lead a broad range of campaign components including analytics, giveaways, logo design, event planning and execution, partnership acquisition, campaign evaluation, final presentation, and more

 

Marketing Intern Rockstar Energy Aug. 2019-May 2021 

·       Supported Rockstar Energy sales by organizing, promoting, and executing product sampling events and social activities to obtain new brand-loyal customers 

·       Developed and maintained partnerships with local businesses and organizations to expand reach 

·       Implemented Rockstar brand standards into the Rockstar UNL brand, and events, and social media

 

Marketing Officer Big Red Ski & Snowboard Club Aug. 2018-May 2021 

·       Planned, coordinated, and executed events to build camaraderie with club members and over 500 alumni 

·       Created deliverables such as social media graphics and captions, videos, presentation decks, and merchandise 

·       Independently and collaboratively set and managed expectations for internal and external communications 

 

SKILLS AND INVOLVEMENT

·       Proficient in Adobe Creative Cloud, Canva, and Microsoft Office Suite

·       Top 5 Clifton strengths: Adaptability, Strategic, Ideation, Woo, Restorative 

·       NCAA Men’s College World Series annual volunteer and PRSA Nebraska Executive Team Member

thanks for visiting!